ABSTRACT The price‐making ability of food small and medium‐sized enterprises (SME) is important for their market survival. Since pricing is a part of marketing activities, by developing specific marketing capabilities, firms can improve their ability to make pricing decisions. This paper...

Diet-related chronic diseases, such as overweight and obesity, are worrisome not only from a medical point of view, but also in terms of monetary expenditures, these health problems are strictly linked to sizeable sanitary costs (Chou et al., 2004; Yaniv et al., 2009; Cawley and Meyerhoefer, 2012; Ruhm,...

In industrialized countries, the last 40 years has seen a marked change in the average level of per capita calorie intake, which has led to increased growth in overweight and obesity rates. There are many reasons to encourage public intervention aimed at facing the problems associated with...

The objective of the study is to analyze if there is a relationship between health and environmental sustainability concerns in food choices. We used data of 300 Italian consumers collected through a <i>vis-à-vis</i> survey. We performed cross-tabulations and chi-square tests for a selected set of...

In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is making it very difficult for SMEs to survive. On the...

Labelling can support consumers in making choices connected to their preferences in terms of qualitative features. Nevertheless, the space available on packaging is limited and some indications are not used by consumers. This paper aims at analysing which kinds of currently labelled information...

Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be...

Consumer inability to make healthy food choices and to maintain a balanced diet is one of the main determinants that can explain the growth of overweight and obesity. Many studies have focused on the different factors affecting food behaviour, but only few of these have considered the role of...

The aim of this paper is to study the determinants leading firms to choose among different kinds of voluntary traceability standards in the wine sector. To achieve this goal, we referred both to individual and institutional-level determinants, which are identified to play an important role in...

In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the food industry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On the other hand, market opportunities for SMEs are connected to the evolution of...