Kodama, Fumio; Shibata, Tamotsu - In: Journal of open innovation : technology, market, and … 1 (2015) 2, pp. 1-21
Background: In the marketing literatures, "articulation of demand" is quoted as an important competency of market-driving firms. In this paper, therefore, I will demonstrate how the concept of "demand articulation" was effective in formulating corporate policies for technology and market...