Showing 1 - 10 of 46
Recent developments in information technologies, especially Web 2.0 technologies, have radically transformed many markets through disintermediation and decentralization. Lower barriers of entry in these markets enable small firms and individuals to engage in transactions that were otherwise...
Persistent link: https://www.econbiz.de/10009450606
Sponsored search mechanisms, where advertisers bid for placement to beas close to the top in the listing of search results, are the fastestgrowing among online search models. Sponsored search in popular searchservices such as Google and Yahoo! employ an auction mechanism whereinfirms can bid,...
Persistent link: https://www.econbiz.de/10009435094
Secondary markets have adopted a number of quality signaling mechanismssuch as certification to reduce information asymmetries between buyersand sellers in these markets. However the importance and value of thesesignals depends on the nature and extent of information asymmetries.With the growth...
Persistent link: https://www.econbiz.de/10009435129
With the decentralization of information and the democratization of expertise brought about by the growth of the Web, consumers now have access to a plethora of information on various aspects of their purchase process. This study seeks to examine whether such decentralized online information...
Persistent link: https://www.econbiz.de/10012709519
Online sponsored search advertising has emerged as the dominant online advertising format largely due to their "pay-for-performance" nature, wherein advertising expenditures are closely tied to outcomes. While the pay-for-performance format substantially reduces the "wastage" incurred by...
Persistent link: https://www.econbiz.de/10014027411
This study seeks to examine how different types of information – product-related and price-related information provided by retailers – impact purchase-related outcomes for consumers belonging to different states of shopping. Using mixture-modeling techniques on clickstream data obtained from...
Persistent link: https://www.econbiz.de/10014044433
Sponsored search mechanisms, where advertisers bid for placement to be as close to the top in the listing of search results, are the fastest growing among online search models. Sponsored search in popular search services such as Google and Yahoo! employ an auction mechanism wherein firms can...
Persistent link: https://www.econbiz.de/10005622707
Secondary markets have adopted a number of quality signaling mechanisms such as certification to reduce information asymmetries between buyers and sellers in these markets. However the importance and value of these signals depends on the nature and extent of information asymmetries. With the...
Persistent link: https://www.econbiz.de/10005622729
Personalization is a strategy that has been widely adopted by online retailers to enhance their customers' shopping experience, with the ultimate goal of building a strong and enduring customer relationship. Personalized product recommendations (PPRs) are product recommendations adapted to...
Persistent link: https://www.econbiz.de/10009450852
The motivation for this research is that information systems are not often used to their full potential - individuals often fail to use valuable features of systems not allowing firms to maximize their return from investments in these technologies. Additionally, there have been recent calls for...
Persistent link: https://www.econbiz.de/10009450939