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Supply chain process collaboration and Internet utilization : an international perspective of business to business relationships
Valadares de Oliveira, Marcos Paulo; McCormack, Kevin; … - In: Economic and business review : EBR 13 (2011) 4, pp. 203-226
Persistent link: https://www.econbiz.de/10011614255
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Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach
Eid, Riyad; Elbeltagi, Ibraheem; Zairi, Mohamed - 2006
The recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential … advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to … international Internet marketing (IIM) and, in particular, to examine closely the factors that could influence success in using this …
Persistent link: https://www.econbiz.de/10009458952
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Adaptation Needed : Eye-Tracking Study of Cross-Cultural Differences in Perception of B2B Websites
Štrach, Pavel - 2017
Persistent link: https://www.econbiz.de/10012962628
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Critical success factors and roadmap for the internationalization of value selling
Artmann, Christian - 2014
Value Selling ist ein bekanntes Vertriebs-Prozess Konzept für B2B-Märkte und wird von Unternehmen zunehmend international eingeführt. Daraus ergeben sich zwei Fragen. Was sind die kritischen Faktoren für die internationale Einführung? Wie sieht ein möglicher Fahrplan aus? Die Literatur zu...
Persistent link: https://www.econbiz.de/10010442036
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
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Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
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A sectorial validation and application of a conceptual framework for creating a brand management strategy
Cid, Allan; Blanchet, Pierre; Robichaud, François; … - In: Businesses 3 (2023) 3, pp. 424-440
Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....
Persistent link: https://www.econbiz.de/10014413866
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Country-of-origin effects in industrial goods markets : do country-of-origin image effects differ for different buying center members?
Reichert, Michael Justus; Fantapié Altobelli, Claudia - In: Journal of business market management : JBM 9 (2016) 2, pp. 623-649
Most of the past findings regarding COO (country-of-origin) effects refer to consumer decision-making. While their purchase decisions are taken by the consumers themselves individually, industrial purchases are mostly conducted by organizational buying centers. This raises the question if and to...
Persistent link: https://www.econbiz.de/10011634554
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Reporting process standardization in B2B system
Łobaziewicz, Monika - 2015
system based on Internet technologies as a result of R&D." As a result, it was recommended the reporting tool for the B2B …
Persistent link: https://www.econbiz.de/10012030599