This article is intended as a conceptual and practical foundation for those who wish to conduct research in the area of leadership-as-practice. Rather than offer a single methodology for studying how social and leadership activity is carried out in everyday life, it details a pluralistic set of...

"Survey and ethnographic methods have been combined in the evaluations of conditional cash transfer (CCT) programs for the governments of Nicaragua and Turkey. This paper describes the quantitative and qualitative research designs for these evaluations, discusses the relative benefits of...

The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult....

We propose a model of search term selection process based on our empirical study of professional searchers during the pre-online stage of the search process. The model characterizes the selection of search terms as the navigation of different discourses. Discourse refers to the way of talking...