The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...

The purpose of the research is to study the substitution of purchasing restaurant meals for the wife's housework time. Based on the theory of time allocation, the wife's housework time was analyzed and the substitution and income effects were empirically estimated.

The objectives of this study were to investigate the determinants of employed women's allocation of time for housework, market work, and commuting; to compare the time allocation by women and men in relation to their hourly wages; and also to compare the time allocation of women in...

Doctor of Philosophy

This thesis investigates how firms can measure and manage influence of IT-enabled communication media, particularly blogs. The thesis constitutes two essays. The essays can be read independently, but they are complementary to each other. The first essay measures the influence of employees'...

Source: Dissertation Abstracts International, Volume: 60-07, Section: A, page: 2569.