We examine the social perception of emotional intelligence (EI) through the use of observer ratings. Individuals often … paper examines the social perception of EI and tests the hypothesis that close observers in the environment can recognize … provide initial evidence suggesting the social perception of EI is possible. Limitations, future directions, and practical …

of resource demand) that are otherwise unaccounted for. Further, the model subsumes previous research on advertising … appeals expands the scope of advertising rhetoric research into the unexplored emotional component of rhetorical works. This …

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers … products purchased by women. The research has implications for literature on advertising, especially women-related products …. The study provides justification for enormous amounts of money invested in fashion advertising because of their effects on …

This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the … evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand … attributes. Therefore, there are arts-based methods that allow working closely on the human senses. Four methods were compared …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

When it comes to entertainment, it's a must have in Advertising. Any ad for that matter cannot be convincing if it only … say Art of Advertising is all about infotainment. Advertising being a primary form of communication is also meant to sell … advertising evolved came competition, and with competition comes the need to develop and carve a niche for your product which …