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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
2
Valor de marca colectiva : aproximación desde el enfoque de la eficiencia
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
-
2011
Persistent link: https://www.econbiz.de/10009743635
Saved in:
3
Technical efficiency in the retail food industry : the influence of inventory investment, wage levels, and age of the firm
Sellers, Ricardo
(
contributor
); …
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003396545
Saved in:
4
Competencia en el mercado español de créditos bancarios : un modelo de variaciones conjeturales
Ruiz Moreno, Felipe
(
contributor
); …
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003330261
Saved in:
5
Explaining satisfaction in double deviation scenarios : the effects of anger and distributive justice
Casado-Díaz, Ana B.
(
contributor
); …
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003377682
Saved in:
6
Contribution of individual to collective brands
Nicolau Gonzálbez, Juan Luis
;
Más Ruiz, Francisco José
-
2010
Persistent link: https://www.econbiz.de/10008667042
Saved in:
7
The negative effects of failed service recoveries
Casado-Díaz, Ana B.
;
Nicolau-Gonzálbez, Juan L.
;
Más …
-
2008
Persistent link: https://www.econbiz.de/10003826363
Saved in:
8
A new marketing segmentation approach based on marginal individual utilities : applying CRM is not a chimera anymore
Nicolau, Juan Luis
(
contributor
); …
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003396603
Saved in:
9
Factores determinantes de los resultados derivados de las actividades de patrocinio y mecenazgo
Calderón, Aurora
(
contributor
); …
-
2003
-
[Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001730525
Saved in:
10
Navigating market waves : how CEO political ideology shapes the currents of innovation-induced tourism value
Campayo-Sanchez, Fernando
;
Más Ruiz, Francisco José
; …
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015078185
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