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The need to empower employees to respond in a timely and innovative manner to customer’s requests and problems has been acknowledged as a source of competitive advantage by service managers. Hence, researchers and practitioners have proposed that empowered behaviour should be rewarded....
Persistent link: https://www.econbiz.de/10009479597
Despite the advent of e-retailing and other shopping alternatives in the retailing sector, the ‘one-stop’ regional shopping centre remains a popular retail format. ServQual and ServPerf have been used to measure the service quality of individual retail stores on five key dimensions, namely...
Persistent link: https://www.econbiz.de/10009479598
This paper outlines the results of an exploratory survey on the business use of the Internet in China in four areas, including; strategic goals, marketing communications, marketing logistics, and relationship management. The results of this study are then compared to a similar study conducted by...
Persistent link: https://www.econbiz.de/10009479742
This paper presents a case study of the initial planning and implementation of an emerging e-model, community portals, in a regional Queensland community, focusing on the adoption of this model by the two key stakeholder groups of businesses and consumers. Our study was undertaken in two stages:...
Persistent link: https://www.econbiz.de/10009479862