This paper attempts to fill this gap in the literature by focusing on the influence of knowledge senders' willingness to share knowledge, their disseminative capacities and the knowledge-transfer opportunities they create on the effectiveness of knowledge transfer. We develop a theoretical...

Purpose – We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer...

This study investigates reverse knowledge transfer within 197 Chinese multinational corporations (MNCs), emphasizing the role of structural and relational embeddedness alongside industry knowledge intensity and MNC ownership. Findings reveal relational embeddedness directly enhances reverse...

To satisfy public demands for environmental values, forest companies face the prospect of reduced wood supply and increased costs. Some Canadian provincial governments have proposed intensifying silviculture in special zones dedicated to timber production as the means for pushing out the forest...

Increased conflicts between timber production and environmental protection led some analysts to advocate land-use segregation, often referred to as forest management zoning. The objective of zoning is to create ecologically desirable non-fragmented forest reserves and group timber production...

In this paper, we develop a multiple objective, decision-making model that focuses on forest policies that simultaneously achieve carbon uptake and maintenance of ecosystem diversity objectives. Two forest carbon measures are used – a nominal (undiscounted) net carbon uptake as a proxy for...