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In practice it is impossible to distinguish between advertising that is intended to be persuasive and advertising that is intended to be informative. Persuasive advertising normally has information content and even basic information provided by a company about its products will normally be...
Persistent link: https://www.econbiz.de/10013215757
In practice it is impossible to distinguish between advertising that is intended to be persuasive and advertising that is intended to be informative. Persuasive advertising normally has information content and even basic information provided by a company about its products will normally be...
Persistent link: https://www.econbiz.de/10014139986
From the mid 1950s to the late 1980s, Ralph Harris and Arthur Seldon, as general director and editorial director respectively of the IEA, battled against a conventional wisdom which was hostile to markets. Eventually, by force of argument, they overcame much of the resistance to market ideas,...
Persistent link: https://www.econbiz.de/10014066466
Towards a Liberal Utopia? is a free-market manifesto for the next fifty years covering a diverse range of policy areas, including health, education, social security, pensions, labour markets, tax policy, Europe and the environment. In addition to these visions of the future, Ralph Harris...
Persistent link: https://www.econbiz.de/10014066992
Peter Bauer (Lord Bauer) was an economist of considerable influence, particularly on the prevailing wisdom about the value of foreign aid ('government-to-government transfers', as he preferred to call it). Shortly before his death in May 2002, he received the prestigious first award of the...
Persistent link: https://www.econbiz.de/10014066572
In this new condensed version of his masterpiece, Capitalism, Arthur Seldon explains why, despite its apparent imperfections, the market system is infinitely preferable to the alternatives. The market system has, since the eighteenth century, brought enormous gains in living standards, in...
Persistent link: https://www.econbiz.de/10012777165