Crowdsourcing communities' participation revolves around customers throughout all steps of creating ideas and product value. Firms across manufacturing industries and suppliers have started to interact with customers/users to understand their knowledge, creative ideas and influence. However,...

The scope of this paper is to propose an integrated strategy to support the decision process of a semiconductor company interested in entering a new market and launching a new product in the biotech industry. The complexity of the environment and the high number of factors involved, leads to the...

This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...

Previous research has found that buyer-supplier collaboration in new product development can contribute to project success. Empirical evidence is mixed, however, and the concept of buyer-supplier collaboration is under-developed. This work develops a new construct, buyer-supplier collaboration...

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...