external and internal environment of an organization. Therefore, in the new organizational context, the role of strategy has …

significant impact on SME performance in times of crisis and post-crisis recovery? Using the two types of factors, we develop a … conceptual model explaining their role for SME performance. We suggest that globalization-specific factors determine SME … performance, and that the configurations of the two types of factors differ in times of crisis and post-crisis recovery. Research …

, this remains a problem, not enough conceptually defined and operationalised. This paper presents the state of knowledge … regarding customer orientation as a marketing component, the level of influence of the main factors of change upon marketing … of international crisis which shows an obvious lack of interest in studying and modelating customer orientation. The …

future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework … whether or not to make a particular price change at all, and at the strategic level to determine what price adjustment …