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Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

Persistent link: https://www.econbiz.de/10014429178

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583046

Shop at your own risk? : consumer activities in fashion e-commerce

Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318

Persistent link: https://www.econbiz.de/10013328292

Examining the Relationships between Customer Satisfaction and Repurchase Behavior in Online Fashion Retailing

Leecharoen, Benjawan - 2020

and perceived product value. Fashion-clothing online shops in Bangkok, Thailand, were chosen as the context for a survey …

Persistent link: https://www.econbiz.de/10012840391

E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna Małgorzata - In: Journal of fashion marketing and management 26 (2022) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10012797985

Pricing in online fashion retailing : implications for research and practice

Wood, Steve; Watson, Iain; Teller, Christoph - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1219-1242

Persistent link: https://www.econbiz.de/10012623870

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel

Ratchford, Brian T.; Soysal, Gonca; Zentner, Alejandro - 2021

With the fast-paced growth of e-commerce, it has been essential for both academicians and practitioners to understand how the ongoing shift to the online channel will impact the type and variety of products consumers purchase across the channels. Most of the literature examining the impact of...

Persistent link: https://www.econbiz.de/10013242449

The effect of consumer motivations on purchase intention of online fashion : sharing platform

Won, Jessica; Kim, Bo-Young - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 197-207

Persistent link: https://www.econbiz.de/10012667869

Shipping fees and product : assortment in online retail

Chen, Chaoqun; Ngwe, Donald - 2018

Persistent link: https://www.econbiz.de/10012013578

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