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Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
Persistent link: https://www.econbiz.de/10010252708
We study the problem of allocating m identical items among n m agents with unit demand and private value for consuming the good. We allow payments and focus on dominant-strategy implementation. In the absence of an auctioneer who can absorb payments collected from the agents, the payments must...
Persistent link: https://www.econbiz.de/10009612251
Automated bilateral negotiation forms an important type of interaction in agent based systems for electronic commerce; it allows seller and customer to determine the terms and content of the trade iteratively and bilaterally. Consequently, deals may be highly customized (especially for complex...
Persistent link: https://www.econbiz.de/10014064219
This paper presents a model for integrative, one-to-one negotiation in which the values across multiple attributes are negotiated simultaneously. We model a mechanism in which agents are able to use any amount of incomplete preference information revealed by the negotiation partner in order to...
Persistent link: https://www.econbiz.de/10014027829
This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on techniques from the emergent discipline of complex systems analysis. First, we look at how the display rank of a URL link influences its click frequency, for both sponsored...
Persistent link: https://www.econbiz.de/10013071008
The emergence of Peer-to-Peer, Collective or Community Self-Consumption, and Transactive Energy concepts gives rise to new configurations of business models for local energy trading among a variety of actors. While much attention is paid in the academic literature to the transition of the...
Persistent link: https://www.econbiz.de/10013297981
This paper reports on the design of a novel two-stage mechanism, based on strictly proper scoring rules, that allows a centre to acquire a costly probabilistic estimate of some unknown parameter, by eliciting and fusing estimates from multiple suppliers. Each of these suppliers is capable of...
Persistent link: https://www.econbiz.de/10011258050
This paper reports on the design of a novel two-stage mechanism, based on strictly proper scoring rules, that allows a centre to acquire a costly forecast of a future event (such as a meteorological phenomenon) or a probabilistic estimate of a specific parameter (such as the quality of an...
Persistent link: https://www.econbiz.de/10011109324