Telling people that a consumer claim is false can make them misremember it as true. In two experiments older adults were especially susceptible to this "illusion of truth" effect. Repeatedly identifying a claim as false helped older adults remember it as false in the short term, but...

Feeling left out has been shown to trigger primal, automatic responses in an attempt to compensate for threats to social belongingness. Such responses typically involve reconnection with other human beings. However, four experiments provide evidence that exposure to or interaction with...