Ambition as the desire for personal achievement is an important driver of behavior. Using laboratory experiments, we study the role of social influence on ambition in two distinct domains of achievement, namely performance goals and task complexity. In the first case, participants set themselves...

Ambition as the desire for personal achievement is an important driver of behavior. Using laboratory experiments, we study the role of social influence on ambition in two distinct domains of achievement, namely performance goals and task complexity. In the first case, participants set themselves...

We study goal setting using a randomized field experiment involving 1092 first-year undergraduate students. Students have private mentor-student meetings during the year. We instructed a random subset of mentors to encourage students to set a course-specific grade goal during one of the...