Cellular services industry in India has been growing at a remarkable rate. Entry of many global telecom brands and the introduction of mobile number portability (MNP) further added to the fire. Acquiring and retaining consumers has become a battle that can never be won by any single operator....

Entrepreneurship is a mindset that encourages creativity and innovation and differentiates from the general population. Entrepreneurial intentions are based on perceived viability and desirability of entrepreneurship as a career and a significant part of the career formative years are spent in...

India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and semi urban markets and will grow by 40 to 45.0 in future. But, detailed information on the rural consumer continues to be elusive because of the dearth of mechanisms for capturing...

The objective of this study is to explore the components of academic stress among the post graduate management students. Academic stress among students have long been researched on, and researchers have identified different stressors. The study further tries to make an in-depth investigation...

Entrepreneurship is a mindset that encourages creativity and innovation and differentiates from the general population. Entrepreneurial intentions are based on perceived viability and desirability of entrepreneurship as a career and a significant part of the career formative years are spent in...

India has been transforming into an attractive market for consumer durables. About 35% of the sales accrue from rural and semi urban markets and will grow by 45% in the years to come. The present study aims at analyzing the influence of demographic factors on brand preferences for consumer...

Entrepreneurial orientation is the individual's inclination to start new venture. In addition to an array of external factors, some socio-demographic characteristics such as family background, education, age, and sex influence the entrepreneurial activity. In terms of individual approach,...

The advancement of an economic system depends on the emergence of new generation entrepreneurs. It is appropriate to spot out the influence of the fundamental socio-demographic factors on entrepreneurial orientation. The purpose of this study is to analyze the association of household income...

The economic system largely depends on the emergence of new generation entrepreneurs. Fostering positive attitudes towards entrepreneurship is high on the policy agenda of several nations. It is the obligation of the prevailing education system to charge the graduating youth with entrepreneurial...

Fostering entrepreneurial awareness and positive attitudes towards entrepreneurship are high on the policy agenda of several economies. Entrepreneurial orientation is the individual’s inclination to take up risk by starting a new venture. Previous research profoundly concludes that family...