Showing 1 - 7 of 7
In this study, we explore the causes and performance outcomes of switching costs in the context of new product development (NPD) from both the supplier and customer perspectives, and discuss the role that switching costs play as moderators and mediators in the relationship between social capital...
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The purpose of this paper is to examine the interrelationship among the dimensions of relationship marketing namely, trust, commitment, communication and conflict handling. Little is understood about the inter-relationship among these factors as all prior efforts in the area have focused on...
Persistent link: https://www.econbiz.de/10013073928
This paper examines the effect of core destination resources, namely natural resources, heritage resources and created resources on destination image, and the moderating effects of customer value and destination satisfaction. International tourists to Qatar provided the data for the study. The...
Persistent link: https://www.econbiz.de/10013216584
The primary objectives of this paper are to analyze and discuss the development of Malaysian SMEs and their role, as well as various contributions, in the national economy. The paper goes further by reviewing extant literature to identify the major challenges facing this sector in Malaysia as...
Persistent link: https://www.econbiz.de/10005212367
While tourism research on Qatar has been growing, the area is still understudied with many untapped research opportunities. This research focuses on the impact of the blockade on international tourist arrivals to Qatar. We adopt a standard tourism demand model and augment it with a blockade...
Persistent link: https://www.econbiz.de/10014090971