within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …

retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …

Fashion marketers have yet to comprehend the use of online influencers to utilize the influencers’ opinion leadership …. This reseach investigates the relationships between Indonesian fashion online opinion leadership on Instagram and consumers …’ behavioral intentions, i.e. intention to adopt new fashion and purchase intention. This research employs a quantitative survey …

Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for … consumer buying behaviour towards fast fashion. Along with the study, it examines the consumer buying behaviour aligned with …

using social media marketing among fashion brands during the period of COVID-19 pandemic. This research primarily fixated on … individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic … help fashion companies more specifically forecast the purchasing habits of their customers and control their investments …

retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …

. It also identifies the major factors influencing the electronic word of mouth to buy fashion products. A survey was … influencing purchase intention of fashion brands. The findings also confirm the role of homophily, trustworthiness, expertness …, informational influence and high fashion involvement as major factors influencing electronic word of mouth. Findings from the study …