-dimensional decision outcomes, economic theory assumes a uni-dimensional utility measure. This paper reviews evidence from behavioral and … makers' difficulties can be explained once the motivational aspects of utility (wanting) are disentangled from the …Although decision makers are often reported to have difficulties in making comparisons between multi …

Decision making can be a complex process requiring the integration of several attributes of choice options … functional magnetic resonance imaging (fMRI) data from an investment decision (ID) study for ID-related effects. We propose a new … technique for identifying activated brain regions: Cluster, Estimation, Activation and Decision (CEAD) method. Our analysis is …

We present a theory of multi-attribute choice founded in the neuroscience of perception. According to our theory …

choices can be excluded on the basis of a decision maker's v. Neumann-Morgenstern utility function, her knowledge of past … normative theory as well. -- Bayesianism ; Bayesian learning ; decision theory ; expectations ; learning ; rational expectations … ; rationality ; rationalizability ; subjectively expected utility theory ; subjective probability …

model generalizes many well known utility functions for intertemporal decision making under risk. A decision maker with a …We propose a novel utility representation for preferences over risky timed outcomes. The weighted temporal utility … weighted temporal utility function can have time consistent yet non-stationary preferences or stationary yet time inconsistent …

. Decision Utility Theory presents an alternative solution, which makes no use of this concept. The new theory distinguishes … (1952), and applies the expected decision utility value similarly to the theory by von Neumann and Morgenstern (1944 …). Decision Utility Theory proposes straightforward risk measures, presents a simple explanation of risk attitudes by using the …