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Trademark Dilution & Copyright infringement : Has Parody Gone Too Far in the US Fashion Industries?
Solis, Maria - 2020
This paper makes a detailed analysis on how parody affects the fashion industry. In addition, the scope of this paper is to advocate the need for a better balance between parody and fashion, which can be arranged by affixing the Trade Mark Dilution Revision Act. This paper starts by making a...
Persistent link: https://www.econbiz.de/10012850549
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ISKCON vs. ISKCON Apparel Pvt. Ltd. & Anr : Analysing the Four Major Commandments of Trademark Law
Raza, Mohd Rameez; Abdin, Shereen - 2021
apparel brand adopted the name ‘ISKCON’ for their company ISKCON Apparel Pvt. Ltd. (defendant) which similar to ‘ISKCON …
Persistent link: https://www.econbiz.de/10013216044
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Counterfeit Fashion : The Interplay between Copyright and Trademark Law in Original Fashion Designs and Designer Knockoffs
Tu, Kevin V. - 2010
The fashion and apparel industry is big business in both the United States and abroad. With the growth of the fashion industry and the role of the media in disseminating fashion commentary, public awareness about prominent fashion designers and the creations of such designers is at an all-time...
Persistent link: https://www.econbiz.de/10014190962
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International Exposure, Domestic Response : Financiers, Weavers and Garment Manufacturers in Morocco and Tunisia
Cammett, Melani - 2013
global economic pressures, focusing on Morocco and Tunisia in the 1990s …
Persistent link: https://www.econbiz.de/10013077846
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Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle - 2007
Persistent link: https://www.econbiz.de/10003650038
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Channels for promotion of fashion brands in the online space
Oklander, Mykhailo; Kudina, Alevtyna - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 179-187
Persistent link: https://www.econbiz.de/10012587097
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Determinants of brand loyalty in the apparel industry : a developing country perspective
Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …
Persistent link: https://www.econbiz.de/10012621959
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Sizing Up the Garment Industry : Large Brands, Supply Chain Labour Market Share, and Lessons for Governance Design
Curley, Martin - 2022
How many garment brands would need to change their behaviour in order to reach a ‘critical mass’ leading to widespread improvement in respect for human rights and the environment? And how should governance and regulatory efforts be designed to help achieve that critical mass? Using a...
Persistent link: https://www.econbiz.de/10013292894
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Greek womens' mentality towards fashion brands and the influence of print images
Drosou, Ekaterini - In: Athens journal of business & economics : AJBE 5 (2019) 4, pp. 301-327
Persistent link: https://www.econbiz.de/10012129901
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The Effect of Consumer Values, Brand Consciousness, and Behavioral Intentions on Luxury Fashion Apparel Consumption
Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023
This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … Kautish and Sharma (2018), the brand consciousness questionnaire of Nelson and McLeod (2005), and the behavioral intentions …) with the help of SPSS22 and SmartPLS2.0. The results showed the direct positive effect of Terminal Values on Brand …
Persistent link: https://www.econbiz.de/10014263598