überwiegende Teil der Studien entstand in den USA. Zudem handelt es sich bei der Art der Studien mehrheitlich um experimentelle …

innovation and marketing innovation MSME entrepreneurs. The study was carried out using a triangulation approach to the methods … the issue of marketing innovation and innovation in marketing in 6 dimensions: competencies, perception of environment …

Until recently, different types of innovation strategy have been introduced in innovation studies. However, their … of different innovation strategies on firms' market performance using the panel data for 2,496 firms obtained from Korea … Innovation Survey (2010). In doing so, we categorize firms depending on whether their products are new to the firm or to the …