We develop an analytical framework to investigate the competitiveimplications of personalized pricing (PP), whereby firms chargedifferent prices to different consumers based on their willingness topay. We embed PP in a model of vertical product differentiation and showhow it affects firms’...

We develop an analytical framework to investigate the competitive implications of personalized pricing technologies (PP). These technologies enable first-degree price discrimination: firms charge different prices to different consumers, based on their willingness to pay. We first show that, even...

Among the recent attempts at developing a stable electronic payment system, Bitcoin is one of the few that shows actual progress in establishing its status as real money. Despite the progress it is making, due to inherent price volatility and instability, Bitcoin is still considered as more of a...

The Internet enables businesses to acquire a great deal of reference information, including the price in the open markets, for estimating appropriate prices of the assets to sell off. However, companies may be unsure whether this information is useful for their pricing strategies. In particular,...

The objective of this study is to examine the effects of regulation policy on online gambling, an increasingly popular type of entertainment in the online game industry. Prior information systems (IS) studies on online game focus primarily on user behavior. However, there is a growing need to...

NHN Corp. is a top Internet portal operator in Korea. The Internet giant was created by merging Naver, the search engine company, with, Hangame, the game portal company, in early 2000s. The merger was evaluated as one of the most successful M&A s in Korea. Large user base and good cash flow of...

The discount online voucher initiated by Groupon has changed the way many online shoppers find bargains for local services. Will the distance influence the consumers' decision to purchase at the daily deal site? How far does a consumer travel to use her discount online voucher? In this paper, in...

TicketMonster is a deal-of-the-day coupon site which utilizes the Internet and mobile infrastructure to offer deals in Seoul and other cities around Korea on services at restaurants, cafes, spas, and so forth. Following the company's rapid expansion, management made the decision to expand the...

The success of online games such as “Second Life” and “World of Warcraft” shows the popularity of virtual worlds and reveals the economic systems embedded in them. A large number of players interact with each other in cyberspace, giving rise to an interesting phenomenon where players...

Electronic Commerce is shaping many of our daily life tasks and with the introduction to new aspect of social interaction on the net a new phenomenon is emerging in the arena of e-commerce known as social commerce. Within this new trend in social commerce Instagram a simple yet powerful app is...