Service recovery research remains conflicted in its understanding of consumers’ recovery expectations and of why similar goods or service failures may lead to different recovery expectations. The authors argue that this conflict results from the assumption that consumer recovery expectations...

Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Flexible wearable electronics is an emerging research field in recent years, showing the great potential in human health monitoring and motion capture, electronic skin and intelligent robots. However, it is still challenging to develop all-in-one sensors with high sensitivity, wide range, fast...