Spanish Abstract: Esta investigación analizó la relación entre religiosidad, norma subjetiva y efectividad percibida del consumidor en la intención de compra de productos socialmente responsables. La investigación empírica se basó en un cuestionario repartido, en igual proporción, a 485...

The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the...

This paper aims to present an in-depth study of key drivers influencing teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping...

This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...