The number of individual investors who trade stocks online has significantly increased in recent years. Surprisingly, consumer researchers have paid little attention to how emotions influence individual investors' stock-trading decisions. In a series of three experiments, this paper investigates...

This paper examines how consumers integrate other people's opinions to evaluate an unknown product or service. The use of these ratings has mushroomed with the prevalence of online ratings by consumers in domains ranging from restaurants to movies. However, their credibility or diagnosticity is...