Companies run branded crowdsourcing contests to achieve two main goals: generate ideas and create brand equity. This paper provides an empirical typology of contest users and reveals five distinct user types: jacks-of-all-trades, devoted brand fans, pure innovators, reward seekers and passive...

Artificial Intelligence (AI) is about imbuing machines with a kind of intelligence that would otherwise mainly be attributable to humans. Extant literature suggests that, while AI may not yet be ready to completely take over the more creative tasks within the innovation process, our experience...

In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can...

Der vorliegende Beitrag befasst sich mit den Auswirkungen der rasanten Entwicklung in der Bewegtbild-Landschaft; er stellt etablierte Prozesse der Bewegtbild-Produktion vor und erläutert, warum neue Wege des Content-Managements erforderlich sind und wie diese für Unternehmer und...

In crowdsourcing contests, managers have to process hundreds of potential solutions on different topics and from different perspectives. This is resource-intensive, and the cognitive limits of humans are quickly exceeded. Applying contemporary AI-based language models is a promising way to help...