Results from an Ohio survey indicate that respondents are willing to pay a premium, ranging from 5% for non-GM vegetable oil to 28% for non-GM salmon. Estimated consumer willingness to pay for non-GM foods varies among demographic groups with female, those aged between 35 and 60, and non-White...

This framework offers positioning and revitalizing approaches by which high performing global businesses may strategically meet their global business challenges. These approaches offer ways to capture business competitiveness, and if approached in unison can yield additional benefit to the...