Almenberg, Johan; Dreber, Anna - Economics Institute for Research (SIR), … - 2009
is received, affects how the good is experienced. The good in question was wine, and the price was either high or low …. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is … expensive, and little is lost if it is cheap. Disclosing the high price before tasting the wine produces considerably higher …