This paper explores the concept of a reverse diffusion of knowledge, that is, the transfer flowing from a company’s subsidiary to its home plant. The article presents the empirical evidence gathered in General Motors UK and Poland, where the reverse diffusion of a concept of the built-in...

Angesichts der Individualisierung des Konsumentenverhaltens und der damit verbundenen Fragmentierung der Märkte nimmt die Mehrmarkenstrategie in vielen Branchen eine bedeutende Stellung ein. Neben vielfältigen Chancen offenbart eine parallele Führung mehrerer selbständiger Marken im gleichen...

Das vorliegende Dissertationsprojekt gibt Einblicke in Unternehmensrestrukturierungen und identifiziert Leistungstreiber von Equity Carve-Out (ECO) und Spin-off. Ziel der Dissertation ist es, zu verifizieren, ob ECO- und Spin-off-Transaktionen Unternehmenswert schaffen und zu evaluieren, ob die...

This paper deals with a case of transnational cooperation between companies. The profile of cooperation between the two motor vehicle makers Skoda and the Volkswagen Group is reconstructed, characterised by the interlocking transformation and globalisation. Decisive for the success of the...

We explore the determinants and effects of trust relationships between upstream suppliers and downstream producers. Using unique survey data on individual supplier-buyer relationships in the German automotive industry, we show, by means of different measures of supplier-buyer trust, that higher...

We explore the determinants and effects of trust relationships between upstream suppliers and downstream producers. Using unique survey data on individual supplier-buyer relationships in the German automotive industry, we show, by means of different measures of supplier-buyer trust, that higher...

The paper raises the proposition that Central Europe?s integration into the international division of labour has added significantly to competitive pressure in the German automobile industry. Based on production and trade data, we trace two dimensions of competitive pressure: relocation of...