Similar Search Results

The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention : empirical evidence from Germany

Vogel, Henrik - 2023

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Persistent link: https://www.econbiz.de/10014420290

Promoting access-based consumption practices through fashion renting : evidence from Italy

Savelli, Elisabetta; Francioni, Barbara; Curina, Ilaria; … - In: Journal of consumer marketing 41 (2024) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10014471208

Consumers' attitude and intention towards organic food purchase : an extension of theory of planned behavior in gender perspective

Irianto, Heru - In: International journal of management, economics and … 4 (2015) 1, pp. 17-31

The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness,...

Persistent link: https://www.econbiz.de/10010491798

Examine the individual's behavioural intentions to use Green Information technology : moderating role of personality trait conscientiousness

Gill, Atifali Ali; Ansari, Riaz Hussain; Iqbal, Sameera; … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1163-1171

Persistent link: https://www.econbiz.de/10012545475

Factors influencing the green purchase behaviour of millennials : an emerging country perspective

Dilotsotlhe, Nombulelo - In: Cogent business & management 8 (2021) 1, pp. 1-21

The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

Persistent link: https://www.econbiz.de/10012661374

Analysing the influence of companies' green communication in college students' green purchase behaviour : an application of the extended theory of planned behaviour model

Sousa, Sara; Correia, Elisabete; Viseu, Clara; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-14

In recent years, there has been a growing concern about the environmental impacts of consumers' behaviour. As this environmental awareness increases, consumers tend to focus more on green products and how purchasing these products represents an effective way to protect the environment. Through...

Persistent link: https://www.econbiz.de/10013286457

Understanding purchase intention towards eco-friendly clothing for generation Y & Z

Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent business & management 8 (2021) 1, pp. 1-19

Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...

Persistent link: https://www.econbiz.de/10012669055

Young Chinese consumer decision making in buying green products : an application of theory of planned behavior with gender and price transparency

Bhutto, Muhammad Yaseen; Zeng, Fue; Soomro, Yasir Ali; … - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 599-619

As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china'. Despite many efforts by the marketers to promote the...

Persistent link: https://www.econbiz.de/10012107743

Developing an integrated conceptual framework of pro-environmental behavior in the workplace through synthesis of the current literature

McDonald, Faye V. - In: Administrative Sciences : open access journal 4 (2014) 3, pp. 276-303

Recent studies have begun to bridge the gap between general and workplace pro-environmental behavior by adapting specific existing behavioral models to the workplace environment. This conceptual article proposes a different approach by synthesizing the current general and workplace literature to...

Persistent link: https://www.econbiz.de/10012015396

Examining household intentions to use green power : insights from TPB

Harorli, Emre; Erciş, Aysel - In: Energy strategy reviews 50 (2023), pp. 1-15

This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...

Persistent link: https://www.econbiz.de/10014574938

1
2
3
4
5
6
7
8
9
10
Next
Last