Purpose – There are many factors which may influence the ability of wineries to build and maintain long-term relationships (LTR) with their suppliers of grapes. The aim of this paper is to identify the most important factors which enhance LTR between Australian wineries and grape growers....

Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine-buying decision-making process in the Australian domestic market.Design/methodology/approach – Data collection takes place by means of a self-administered and online approach in...

Purpose – The purpose of this paper is to examine the level of perceived risk and implementation of risk-reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to evaluate the effectiveness of elements within the...

As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...

The primary objectives of this research were to further strengthen the wine-related lifestyle (WRL) instrument and to compare and contrast the composition and nature of the wine market segments with the earlier studies. Data collection took place by means of the computerassisted telephone...

Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer’s interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine...

Most wine tourists and visitors to wine regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit wine regions in order to have wine-related experiences. An exploratory wine tourism research study in the Coonawarra and McLaren Vale wine regions in South Australia...

Wine is particularly suited to various dimensions of the internet and hence creating a brand image that will attract and retain consumers is the conundrum of the online wine retailers. This article outlines the findings of a primary ‘field' research study with a final sample size of 1377 using...

This study conceptualizes the winescape framework using a wine region's image as perceived by wine tourists, in the process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories. Using an a priori approach, it identifies the winescape construct...

Word-of-mouth communication (WOM) is indeed a powerful force in convincing people to visit a specific cellar door and wine region. Whereas its value cannot be overemphasised, it should always be remembered that WOM is a two-way street in that negative WOM will reach and probably influence, many...