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Empirical research methods department : mission, learnings, and future plans
Shang, Guangzhi; Rönkkö, Mikko - In: Journal of operations management 68 (2022) 2, pp. 114-129
Persistent link: https://www.econbiz.de/10013166191
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An updated guideline for assessing discriminant validity
Rönkkö, Mikko; Cho, Eunseong - In: Organizational research methods : ORM 25 (2022) 1, pp. 6-14
Persistent link: https://www.econbiz.de/10012794827
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Eight simple guidelines for improved understanding of transformations and nonlinear effects
Rönkkö, Mikko; Aalto, Eero; Tenhunen, Henni; … - In: Organizational research methods : ORM 25 (2022) 1, pp. 48-87
Persistent link: https://www.econbiz.de/10012794828
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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988