We study the relationship between online reviews and advertising spending in the hotel industry. Combining a dataset of … TripAdvisor reviews with other datasets describing these hotels' advertising expenditures, we show, first, that online ratings … advertising than hotels with lower ratings. This suggests that hotels treat TripAdvisor ratings and advertising spending as …

internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …

We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …

Notwithstanding the fact that advertising is one of the most used marketing tools, little is known about what is … driving (i) the timing and (ii) the magnitude of advertising actions. Building on normative theory, the authors develop a … parsimonious model that captures this dual investment process. They explain advertising spending patterns as observed in the market …

Notwithstanding the fact that advertising is one of the most used marketing tools, little is known about what is … driving (i) the timing and (ii) the magnitude of advertising actions. Building on formative theory, the authors develop a … parsimonious model that captures this dual investment process. They explain advertising spending patterns as observed in the market …

The advertising sector in Albania has grown to millions and millions of Euros spent by advertisers yearly, but how … advertisers themselves as well. The thesis aimed to understand in depth the advertising planning of Albanian advertisers, whether … mediums and the reasons behind the media selection. The thesis as well explains in details the advertising scene in Albania …