The service-dominant logic of marketing suggests that customer-oriented innovation should be an essential focus for any firm; however, there is limited literature on the relative impact of customer-oriented innovation on firm performance in comparison with other dimensions of innovation. We...

Operations management researchers have frequently suggested that autonomy can motivate teams to actively and flexibly adapt to fast-changing environments, fostering innovation and creative problem solving. However, empirical studies have not consistently supported the benefits of team autonomy....