This paper explains the rationale for introducing the moderating variables in the models built in business research to identify the causal relationships among the variables/constructs. The study is based on the search for moderating variables in business-related research published during the...

Information Technology (IT) orientation is the firm's capability to effectively manage and use information. This study examines moderating role of firm size in the relationship between IT orientation and business performance. This firm level study has been conducted on a cross sectional...

The purpose of this study is to measure the relationship between learning orientation of firms and their business performance. It also explores the moderating effect of firm size on relationship between learning orientation of firms and their business performance. The study was conducted on...

The need and importance of Business Incubation is amply emphasized in the recently drafted National Entrepreneurship Policy for India. Business Incubators have been widely promoted and supported in the developed countries. A lot of research has been conducted on various aspects of business...

In this study, the domain specific framework developed by Verbeke et al. (2004) has been applied to identify the dimensionality of Emotional Competence (EC) skills of Indian salespeople. An effort has been made to identify the EC proficiencies of salespeople of India. A random sample of 480...

This study clarifies the association of entrepreneurial orientation with the diverse characteristics of a firm. Descriptive, cross sectional research design has been adopted in a survey of 457 key informants from Indian organizations. Second order CFA has been used for the measurement of the...

Holcim and Lafarge merged on 7th April 2014, to form a cement giant which dominated the cement industry worldwide with its presence in 90 countries owning 168 plants and having 386 million tons per annum of cement producing capacity. The deal was struck by swapping 9 Holcim shares for 10 Lafarge...

This paper discusses the process and challenges of developing and executing a digital advertising campaign. It delves upon the intricacies and relevance of email campaign, blogging, social media campaign, content marketing, search advertising, banner displays and search engine optimization (SEO)...

Indian corporations have a major role to play in nation building because of their impact on the Indian stock market. Nation building is contingent on the sound principles of corporate governance, as corporate performance is dependent upon corporate governance practices. The objective of this...

This paper discusses the use of business simulation games in the strategic management domain. Business simulation games have many attributes of effective learning environments, as suggested by experiential learning theory (ELT) e.g. business simulation games include reflective observation and...