Showing 1 - 10 of 232,623
This study focuses on retail promotion planning problem in a multi-objective, multimarket and multi-period framework and concomitantly addresses the following questions: What are the conditions for a retailer to offer an online promotion to all or a select set of the markets it is operating in?...
Persistent link: https://www.econbiz.de/10013001849
Persistent link: https://www.econbiz.de/10012542559
Persistent link: https://www.econbiz.de/10010424190
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers …. We therefore identify an important link between termination fees, the online advertising market and Internet …
Persistent link: https://www.econbiz.de/10014156026
We investigate consumers' choice behavior for Internet search engines. Within this broad agenda, we focus on two … advertisements on the Web. The results of this research provide insight into consumer behavior in the marketplace for Internet search …
Persistent link: https://www.econbiz.de/10014082774
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
Persistent link: https://www.econbiz.de/10013037884
This study investigates the critical factors that support establishing high market share for Internet-based businesses … factors that have been identified in literature that would be expected to contribute to market share of Internet …-based businesses. These include Internet advertising, shopping agents, customer loyalty and trust, among others. Finally, the study …
Persistent link: https://www.econbiz.de/10012987176
Online Appendix- Further Robustness Tests- An online appendix to "Over-the-Counter Market Liquidity and Securities Lending".Full Publication: "http://ssrn.com/abstract=3340251" Over-the-Counter Market Liquidity and Securities Lending
Persistent link: https://www.econbiz.de/10012891701
science literature called “cascade theory.” Cascade theory explains the observable human behavior of imitation: following the … discusses cascade theory in the context of online systems, namely e-mail and Google. E-mail cascades parallel their offline …
Persistent link: https://www.econbiz.de/10013116988
Online shopping has quickly replaced the brick-and-mortar experience for a large portion of the consuming public. The online transaction itself is rote: browse items, add them to your cart, and checkout. Somewhere along the way, the consumer is likely made aware of (or at least exposed to) the...
Persistent link: https://www.econbiz.de/10012925181