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This study focuses on retail promotion planning problem in a multi-objective, multimarket and multi-period framework and concomitantly addresses the following questions: What are the conditions for a retailer to offer an online promotion to all or a select set of the markets it is operating in?...
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Online shopping has quickly replaced the brick-and-mortar experience for a large portion of the consuming public. The online transaction itself is rote: browse items, add them to your cart, and checkout. Somewhere along the way, the consumer is likely made aware of (or at least exposed to) the...
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Online Appendix- Further Robustness Tests- An online appendix to "Over-the-Counter Market Liquidity and Securities Lending".Full Publication: "http://ssrn.com/abstract=3340251" Over-the-Counter Market Liquidity and Securities Lending
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This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to...
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Consider the problem faced by a decision maker (DM) who must select the order in which to evaluate the unknown alternatives displayed by an online search engine. DMs do not know the distribution of the realizations that result from clicking on an alternative and must therefore account for the...
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This study investigates the critical factors that support establishing high market share for Internet-based businesses … factors that have been identified in literature that would be expected to contribute to market share of Internet …-based businesses. These include Internet advertising, shopping agents, customer loyalty and trust, among others. Finally, the study …
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