Sun, Yan; Li, Shu; Bonini, Nicolao - In: Judgment and Decision Making 5 (2010) 3, pp. 150-158
By manipulating the scale in graphs, this study demonstrated a new evaluation bias caused by attribute salience in graphical representations. That is, (de)compressing the graph axis scale changed the relative distance with respect to the options of a given attribute and thus changed the salience...