Showing 1 - 10 of 437
Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue of sponsoring airlines increases. Prior research relies on aggregate industry data to study FFPs. We examine the impact of FFPs on individual consumer behaviour in a quasi-natural experimental set-up...
Persistent link: https://www.econbiz.de/10011288391
Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue of sponsoring airlines increases. Prior research relies on aggregate industry data to study FFPs. We examine the impact of FFPs on individual consumer behaviour in a quasi-natural experimental set-up...
Persistent link: https://www.econbiz.de/10010510073
Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue of sponsoring airlines increases. Prior research relies on aggregate industry data to study FFPs. We examine the impact of FFPs on individual consumer behaviour in a quasi-natural experimental set-up...
Persistent link: https://www.econbiz.de/10011261937
The impressive growth of low cost carriers has been mainly exploited through low fares. One may ask whether after having obtained significant market shares, dominant low cost carriers are heading to a new pricing policy. This paper analyzes whether the pricing adopted by Ryanair changes over...
Persistent link: https://www.econbiz.de/10008852173
Persistent link: https://www.econbiz.de/10015078493
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10009720589
This paper studies dynamic price competition over two periods between two firms selling differentiated durable goods to two buyers who are privately informed about their types, but have valuations of the two goods dependent on the other buyer's type. The firms' pricing strategy in period 1 must...
Persistent link: https://www.econbiz.de/10010381472
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10010431266
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10009685872
Persistent link: https://www.econbiz.de/10012545694