Paleari, Stefano; Redondi, Renato; Malighetti, Paolo - Dipartimento di Ingegneria Gestionale, Università … - 2008
The impressive growth of low cost carriers has been mainly exploited through low fares. One may ask whether after having obtained significant market shares, dominant low cost carriers are heading to a new pricing policy. This paper analyzes whether the pricing adopted by Ryanair changes over...