GABSZEWICZ, Jean J.; LAUSSEL, Didier; SONNAC, Nathalie - Center for Operations Research and Econometrics (CORE), … - 2000
We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine...