Experiences as purposefully designed commercial settings provide consumers a way to engage physically, mentally, socially and spiritually in the consumption of a product or service, which in turn ensure value-added to those product and services. The present paper discusses the prerequisites of...

The central objective of this paper is to investigate the mechanisms leading to the formation of an optimal emotional-cognitive involvement of consumers during the act of online information searching and, thus, to the development of an open, exploratory information behaviour. We set out to...

Of the three elements that form the so -called " knowledge triangle " of education, research, innovation, the third is the element with the greatest impact on welfare and also the most problematic in terms of the related policies. Innovation requires knowing the market trends and even anticipate...