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Vinculación emocional hacia la marca y marketing digital como estrategia de éxito en tiempos de Covid-19
Baena, Verónica - In: Revista de marketing y publicidad : revista semestral (2022/2023) 6, pp. 35-56
Persistent link: https://www.econbiz.de/10014388907
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The missing link between overtourism and post-pandemic tourism. Framing Twitter debate on the Italian tourism crisis
Pasquinelli, Cecilia; Trunfio, Mariapina - In: Journal of Place Management and Development 15 (2021) 3, pp. 229-247
supported by an online media analysis focussing on the Italian tourism debate on Twitter. A text analysis of 2,500 posts helps … discuss the conceptual framework. Findings The analysed Twitter debate prioritised socio-economic impacts, regulative actions … emerging COVID-19 agenda and the use of Twitter social platform to investigate the tourism debate.  …
Persistent link: https://www.econbiz.de/10014899423
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Will Facebook save or destroy social capital? An empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio; Sarracino, Francesco - 2013
sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010327245
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How Banks in Bosnia and Herzegovina Use Social Networks?
Gašpar, Dražena; Mabić, Mirela; Lucović, Damir - 2016
social networks. The results of research show that banks in Bosnia and Herzegovina mostly use Facebook, mainly as a marketing …
Persistent link: https://www.econbiz.de/10011920334
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Discontentment trumps Euphoria: Interacting with European Politicians’ migration-related messages on social media
Heidenreich, Tobias; Eberl, Jakob-Moritz; Lind, Fabienne; … - In: New Media & Society (2022) OnlineFirst Articles, pp. --
effects of message framing and support base attitudes on interactions on Facebook and Twitter in five European countries …
Persistent link: https://www.econbiz.de/10012887354
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The management of digital marketing strategies in social network services: A comparison between American and European organizations
Matosas-López, Luis - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-16
a parametric analysis using the t-test procedure over a total of 158,208 publications on Twitter. The findings show …
Persistent link: https://www.econbiz.de/10012620573
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The many faces of social media in business and economics research: Taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of Economic Surveys 38 (2023) 2, pp. 389-426
Since their inception more than 15 years ago, social media have become a vibrant research topic in business and economics research. This article presents an integrative literature review taking stock of and showing the many faces of social media in extant research. Based on N = 1419 articles...
Persistent link: https://www.econbiz.de/10014520023
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Des einen Freund, des andern Feind: Israel und Iran im Maghreb. Wahrnehmung und Instrumentalisierung
Werenfels, Isabelle - 2024
Entscheidungsträger im Maghreb bedienen seit Jahrzehnten Freund- und Feindbilder mit Blick auf zwei regionale Akteure, die in der MENA-Region am meisten umstritten sind: Israel und Iran. Offizielle Beziehungen zu Israel hat nur Marokko, zu Iran pflegen nur Algerien und Tunesien Beziehungen. Die...
Persistent link: https://www.econbiz.de/10014520295
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Political engagement and government informing seeking: Increasing role of social media and mobile devices
van Jaarsveldt, Leon - 2012
election survey by Pew Internet and American Life project, this paper traces the direct paths of Facebook, Twitter, and mobile … paths through wider view exposure and credibility. Findings provide support for the political use of Facebook and mobile … Twitter. This suggests that Twitter is not seen as a platform for credible political engagement or information seeking or …
Persistent link: https://www.econbiz.de/10010309689
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Taxing the cloud: introducing a new taxation system on data collection?
De Filippi, Primavera - In: Internet Policy Review 2 (2013) 2, pp. 1-7
Cloud computing services are increasingly hosted on international servers and distributed amongst multiple data centres. Given their global scope, it is often easier for large multinational corporations to effectively circumvent old taxation schemes designed around the concept of territorial...
Persistent link: https://www.econbiz.de/10012164291