Musetescu, Adina; Nicolau, Irina; Athu, Cristina; … - In: Knowledge Horizons - Economics 6 (2014) 2, pp. 87-90
marketing literature, are the following: language, non-verbal language, religion, values and attitudes, consumption customs … successfully to a new culture by working in a foreign country. From the multinationals companies’ point of view, they should … approach culture as a business opportunity, rather than a challenge. Therefore, they should take into consideration the rules …
