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Persistent link: https://www.econbiz.de/10009020339
Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of U.S....
Persistent link: https://www.econbiz.de/10009368311
Caloric soft drinks are the number one source of added sugars in U.S. diets, and are associated with many health problems. Three recent years of household purchase, household demographic, and industry advertising data allow Heckit estimation to identify how specific demographic groups vary in...
Persistent link: https://www.econbiz.de/10010916505
Diverse notions on the effectiveness of sport sponsorship have been discussed to some degree in literature on consumer psychology and shareholder wealth. However, there is little investigation on a micro-level that provides empirical evidence for financial returns resulting from sponsorship. In...
Persistent link: https://www.econbiz.de/10010615279
Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of...
Persistent link: https://www.econbiz.de/10009445858
The biofuel industry has been rapidly growing around the world in recent years. Several papers have used general equilibrium models and addressed the economy-wide and environmental consequences of producing biofuels at a large scale. They mainly argue that since biofuels are mostly produced from...
Persistent link: https://www.econbiz.de/10005804634
One argument in favor of market based pollution control policies is sometimes exaggerated, and a different argument is usually ignored. Regardless of whether investment is fixed or endogenous, market based policies might lead to a higher or lower equilibrium abatement compared to the level under...
Persistent link: https://www.econbiz.de/10005804635
The United States is a large net exporter of corn seeds. Seed trade, including corn, has been expanding but its determinants are not well understood. This paper econometrically investigates the determinants of world demand for U.S. corn seeds with a detailed analysis of trade costs impeding...
Persistent link: https://www.econbiz.de/10005804636
The main objective of this study is to identify the financial and market characteristics of commercial banks' branch expansion decision. The nested logit model is used to analyze the characteristics to affect the expansion decision and location choice of commercial banks due to a two-level...
Persistent link: https://www.econbiz.de/10005804637
Replaced with revised version of paper 06/18/08. Former title: Non-Linearity in Belief and Environmental Risk Dynamics
Persistent link: https://www.econbiz.de/10005804638