Celen, Aydin; Erdogan, Tarkan; Erdogan, Tarkan - İktisat Bölümü, İktisadi ve İdari Bilimler Fakültesi - 2005
Fast moving consumer goods (FMCGs) constitute a large part of consumers' budget in all countries. The retail sector for FMCGs in Turkey is in the process of a drastic transformation. New, "modern" retail formats, like chain stores and hyper/supermarkets, have rapidly diffused in almost all major...