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By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar … lines on inquiry. First, similarly to behavioural economics, Scitovsky used psychology to interpret sub-optimal choices …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010188951
Scitovsky is known as a forerunner of behavioural economics simply because he drew heavily on psychology and claimed … that people's choices may be "joyless" (Scitovsky, The joyless economy, 1976). However, a careful reformulation of his … new lines of inquiry from an original and different perspective. These insights of Scitovsky regard the following aspects …
Persistent link: https://www.econbiz.de/10010378318
By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar … lines on inquiry. First, similarly to behavioural economics, Scitovsky used psychology to interpret sub-optimal choices …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010956139
By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar … lines on inquiry. First, similarly to behavioural economics, Scitovsky used psychology to interpret sub-optimal choices …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010322500
In recent years the term behavioral economics has arisen in consequence of the growing effort of a significant set of economists to import psychological methods and findings into economics. This body of work issues strong challenges to the use economists have made of rationality in economics....
Persistent link: https://www.econbiz.de/10012935518
Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...
Persistent link: https://www.econbiz.de/10012959535
The ”mainstream” neoclassical assumptions about human economic behavior are currently challenged by both behavioural researches on human behaviour and other theoretical approaches which, in the context of the recent economic and financial crisis find arguments to reinforce their theoretical...
Persistent link: https://www.econbiz.de/10012017247
Over two days in February 1988, several key experimental economists and cognitive psychologists met to explore the possibilities of joint research promoted by the Sloan and Russell Sage Foundations under the rubric behavioral economics. The original vision that the meeting could open a line of...
Persistent link: https://www.econbiz.de/10011606828
Abstract: Frank Knight was an enigmatic thinker: not only about economics, but also about individual and social behavior more generally, ethics, political philosophy, epistemology, and a number of other subjects. However, his views on some topics often created tensions with his views on other...
Persistent link: https://www.econbiz.de/10013212538
Over two days in February 1988, several key experimental economists and cognitive psychologists met to explore the possibilities of joint research promoted by the Sloan and Russell Sage Foundations under the rubric behavioral economics. The original vision that the meeting could open a line of...
Persistent link: https://www.econbiz.de/10012993985