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contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … framework derived from the literature review and systematic mapping approach, we examine its relevance in the luxury fashion …
Persistent link: https://www.econbiz.de/10014526514
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sustainability) and its effect on consumers’ online purchasing behavior for clothing (willingness to pay and likelihood to provide a …, location, and number of workers whereas sustainability transparency consists of the disclosure of a supplier’s payment of … product’s quality is known to be high, supplier and sustainability transparency information have no significant difference in …
Persistent link: https://www.econbiz.de/10014031922
lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … the perceptions towards luxury brands, while significant differences were observed between the groups (educated and …
Persistent link: https://www.econbiz.de/10013369044
The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …
Persistent link: https://www.econbiz.de/10011149424
Copy and counterfeiting in the fashion and luxury sector are frequently considered as reprehensible activities that … directions that were not explored before. Some authors treating with status conferring goods in the fashion world have proposed … fashion cycle by destroying the status value of the original, thereby generating demand for new items from the original …
Persistent link: https://www.econbiz.de/10011186840
lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … the perceptions towards luxury brands, while significant differences were observed between the groups (educated and …
Persistent link: https://www.econbiz.de/10014332475
the proposed models. Although the paper makes strong reference to luxury fashion, the comments, concepts and counselling …This paper sets out to explain and decipher luxury and especially inaccessible luxury with the intent to provide … enterprises three new analytical tools to ensure they stay ‘in front of the pack’. The paper starts by assessing what luxury was …
Persistent link: https://www.econbiz.de/10005622078
Persistent link: https://www.econbiz.de/10014328944
fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …This research aims to understand the impact of young consumers' luxury motivations on their attitude towards … sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was …
Persistent link: https://www.econbiz.de/10014505234