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An analysis of social marketing practice : factors associated with success
Akbar, M. Bilal
;
Garnelo-Gomez, Irene
;
Ndupu, Lawrence
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 356-376
Persistent link: https://www.econbiz.de/10013483452
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Verification of GPDS planning framework for social marketing : a Delphi method
Akbar, M. Bilal
;
Barnes, Elizabeth
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10014501177
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