Erceg, Aleksandar; Boškovska, Vera - In: UTMS journal of economics / University of Tourism and … 11 (2020) 2, pp. 171-182
Franchising as a business model is present in the global economy in the current form from the 1950-ties and from the moment Ray Kroc started with McDonald's franchising system. Worldwide, this business model has proven itself an excellent way to grow and geographic expansion of the business....